About
About Aanya Ari Consulting
The name comes from family. The work is personal.
Aanya Ari Consulting is named after Sam's children. It's a reminder of what the work is for and how it should be done. With care, with precision, and with the people it serves kept front of mind.
A decade of doing the work.
Sam Daniel has spent over twenty years implementing marketing technology for enterprise clients. Google Analytics, Google Tag Manager, Adobe Experience Platform, Customer Journey Analytics, Adobe Journey Optimizer, Tealium iQ. The full stack. In production. For real organizations with real complexity.
That background matters when you're evaluating AI. Sam conducts structured AI readiness assessments for SMB and mid-market teams: reviewing current tools, workflows, and data infrastructure to identify where AI can realistically deliver ROI. He then helps implement those recommendations. Not a report that sits in a folder. Actual build work.
Most AI consultants know the tools but not the underlying marketing infrastructure. Sam knows both. That combination is rare, and it's what makes the difference between AI that integrates cleanly and AI that creates new problems.
Aanya Ari Consulting exists to bring that expertise to businesses that can't afford a Deloitte engagement and don't need one. SMBs and mid-market companies that want a trusted expert who gets in the work and delivers results.
Work with UsBackground
Hands-on experience, not theory.
AI Readiness Assessments
Workflow analysis, tool evaluation, ROI prioritization
AI Implementation
Prompt engineering, tool integration, workflow automation
Google Analytics 4
Implementation, audit, migration
Google Tag Manager
Architecture, deployment, governance
Adobe Experience Platform
Data ingestion, segmentation, activation
Customer Journey Analytics
Cross-channel analysis, reporting
Adobe Journey Optimizer
Journey design, campaign execution
Tealium iQ
Tag management, data layer strategy
Product Strategy & Operations
Roadmapping, prioritization, cross-functional alignment
Digital Product Launches
Go-to-market planning, MVPs to enterprise-scale releases
Cross-functional Leadership
Engineering, design, marketing, and stakeholder management
Agile Delivery
Scrum, sprint planning, backlog management
How We Work
Three principles. Every engagement.
Expert
Built on real implementation work.
Every recommendation comes from having done the work. GA4, GTM, AEP, CJA, AJO, Tealium iQ. Not learned from a course. Deployed in production, at scale, for real clients.
Human
The person you hire does the work.
No handoffs to junior staff. No account managers in the middle. You work directly with Sam from kickoff to delivery. That's how it stays personal.
Precise
Specific plans, not strategy decks.
We don't deliver 40-page reports that sit in a folder. We deliver a clear prioritized plan and then we help you execute it.
The Team
The people behind the work.
Sam Daniel
Founder, AI & MarTech Consulting
20+ years implementing Google Analytics, GTM, Adobe Experience Platform, Customer Journey Analytics, Adobe Journey Optimizer, and Tealium iQ for enterprise clients. Now focused on helping SMB and mid-market teams assess AI readiness and build practical implementations that connect to existing marketing infrastructure.
LinkedIn →Crystal Bong
Product Management
12+ years leading cross-functional teams to launch and scale high-impact digital products. Experience spans early-stage startups building MVPs to enterprise organizations including F5 Networks and Omron. Specializes in product strategy and operations, transforming complex systems into clear, customer-centered solutions that drive measurable growth.
LinkedIn →Ready to work together?
Start with a discovery call. 30 minutes. We'll talk through your situation and figure out if there's a fit.
Book a Discovery Call