Case Studies
Real problems. Real results.
Client names are withheld. The outcomes are real. These are representative engagements drawn from over a decade of implementation work.
E-commerce Retail
Challenge
The marketing team was operating off fragmented data across three analytics tools. No single source of truth. Campaign decisions were being made on incomplete information.
Outcome
Unified data layer across GA4 and GTM reduced reporting discrepancies by 80%. Team moved to weekly data reviews from monthly.
80% fewer reporting discrepancies
B2B SaaS
Challenge
Company had licensed Adobe Experience Platform but adoption was near zero. Data ingestion was partial and no journeys had been activated. Investment was sitting idle.
Outcome
Full AEP onboarding completed in 90 days. Three journey programs activated. First automated campaign generated 2.4x pipeline contribution vs. manual equivalent.
2.4x pipeline from first activated journey
Professional Services
Challenge
Leadership wanted an AI strategy but had no internal expertise to evaluate options. Vendor demos were creating confusion rather than clarity.
Outcome
AI readiness audit delivered a prioritized 90-day roadmap. Three AI tools selected and phased into operations. Team adoption tracked at 80% after 60 days.
80% team adoption in 60 days
SaaS / E-commerce Platform
Challenge
A fast-growing commerce platform needed to scale enterprise integrations without scaling engineering headcount. Deployment cycles ran 4+ hours and onboarding new enterprise clients took months, stalling revenue.
Outcome
Built plug-and-play API and integration frameworks across key payment and ERP systems. Deployment time dropped from 4 hours to minutes. Enterprise onboarding went from months to days, unlocking an average of $500K+ in ARR per new integration.
$500K+ ARR unlocked per new integration
Enterprise Technology
Challenge
A large enterprise technology company needed consistent roadmap delivery across five products simultaneously, with engineering teams distributed across multiple global regions and cloud platforms.
Outcome
Led product delivery achieving 75%+ of roadmap commitments across all five products. Coordinated across global engineering teams and cloud providers, keeping delivery aligned to customer commitments and long-term strategy.
75%+ roadmap delivery across 5 enterprise products
SaaS Startup
Challenge
An early-stage SaaS startup needed to get their workforce management platform from zero to first revenue with a small development team, no established PM process, and executive pressure to ship.
Outcome
Delivered MVP from concept to first revenue managing 25+ user stories across a lean team. Established sprint cadence, backlog governance, and stakeholder reporting that gave leadership visibility and kept the team unblocked.
0 to first revenue, on schedule
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