B2B SaaS
A licensed platform that had never been switched on
2.4x pipeline from first activated journey
90 days
Challenge
Company had licensed Adobe Experience Platform but adoption was near zero. Data ingestion was partial and no journeys had been activated. Investment was sitting idle.
Approach
Completed the data ingestion that had been left partial, so AEP had a full picture to segment against.
Designed and validated the schemas needed for the segments the marketing team actually wanted to build.
Stood up three journey programs in Adobe Journey Optimizer and ran the first automated campaign against a manual control.
Outcome
Full AEP onboarding completed in 90 days. Three journey programs activated. First automated campaign generated 2.4x pipeline contribution vs. manual equivalent.
Stack
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